Online Marketing:5 Powerful Formula To Make your Small business Go viral Onine

1. Keep your website up-to-date. A mobile-friendly website is a must these days, so if your website still isn’t using responsive design (which responds to the device a person is using to deliver an optimal viewing experience), it’s time to make some changes. But updating your site doesn’t just mean technology updates: The information on the site is just as important as how it looks. Regularly review your website for broken links, outdated information or other errors that could be keeping potential clients and customers from contacting you. A monthly review doesn’t take long, and could pay off big.

2. Make your email marketing work. Having a mobile-optimized website is wonderful, but if your emails aren’t mobile-optimized too, prospective customers may never make it to your website. Your email marketing messages should be fast loading, readable at a glance, and designed so users can easily click on buttons or links no matter what type of smartphone they’re using. (Once they click on that link, be sure they go to a mobile-friendly landing page, too.)

3. Put in the time. Online marketing doesn’t cost much in financial terms, but it does require an investment of time. While time is always in short supply for entrepreneurs, there are ways to get around this. For example, you can use social media management tools such as Buffer, Hootsuite or SocialOomph to automate things like monitoring and scheduling posts. While you shouldn’t expect instant results, if you continuously monitor the results you do get, you should see additional leads, customers and sales as a result of your online marketing efforts.

4. Tie it all together. The cool thing about digital marketing is how easily it can all work together to get exponentially better results. For example, you can use your business blog for content marketing, link to your blog content in your email newsletters, share that content on social media, encourage social media followers to sign up for the email newsletter, and so on. Every piece of online marketing links to every other piece, all of it ultimately driving prospective customers to your business website where they can take action.

5. Keep learning. Digital marketing changes faster than you can refresh a webpage, and if you want your business to stay competitive, you need to keep pace. Devote time—say, an hour a week—to reading and learning about new developments in the world of online marketing that affect small business.

Culled: from allbusiness.com